Sunday, 7 December 2014

Business Quiz Set - 35

1) Crossword puzzles 1st appeared in the New York World in 1910's and became a popular feature in newspapers. In 1924, someone asked X is there any book of these puzzle that she could gift to her friend. X discovered that there was no such book published in the market yet as a result he launched a company to exploit this opportunity. Id which company came in existence ? 
- Simon Schuster 

2) Id the Co-Author

- Ragu Ram Rajan 

3) While riding in a train in New York City in 1896, X saw a sign advertising '21 styles of shoes' which inspired X  to have similar number for his company as well and use a two digit number depicting number of variety of product company is offering to their customer. Today the company has more than 5,700 products in its basket around the globe but this number is still continue as a part of their campaign. Id the company and which number it is  ?
- Heinz, 57 varieties. 

4) Which well known US brand printing these interesting facts on the inside of their bottle caps ? 

- Snapple 

*5) These are the some kind of trademark symbol found on food products in 80 countries (trademark symbol may vary country to country). What is the significance of these sign and how do we know them ? 
- Kosher Tax imposed on the Food Products by Jews Community. 

6) This is an advertising strategy in which company directly reached to the customer to promote its product rather than promoting its product through radio, Television, print media or on Internet. What is the term used for such adv strategies ? 
- Below the Line Advertisement

7) Id the logo of which legendary company which has undergone a massive rebranding operation recently ?


Monday, 1 December 2014

Business Quiz Set- 34

*1) Five artists submitted their proposals to design this artwork for X, It was Ram Kinkar Baij whose models and sketches were accepted. This artwork was in two part, one art form was drawn from the Mathura Museum and another one from the Calcutta Museum. Tell What art work I am describing about ?
- RBI and “Yaksha” and “Yakshini”

2) X was a doctor in the German army during World War II. While on leave in 1945, he injured his ankle while skiing in the Bavarian Alps. He found that his standard-issue army boots were too uncomfortable on his injured foot. And started an orthopaedic boot company which he named after him and iconic brand for the women over the age of 40 in Germany. Id which  brand is this known for its footwear which also claim to have customer like Pope John Paul II, Dalai Lama, Robert Pattinson etc ?

3) What was founded as 'Lord and Thomas' in 1873.  Albert Lasker later  sold this company to its top managers in 1940's who named this company after them. Id this company which changed its name in early 2014 ?
- FCB (Foote, Cone & Belding)

4) What in the world of technology is known as "Dead Tree Edition" ?
-  Paper version of a publication that can be found online or Hard Copy 

5) Which social networking site has slogan "The front page of the Internet" ? 
- Reddit 

6) This is the brainchild of Rajeev Gupta and Ashish Trivedi providing suitable platform to families, children or any social group to safely communicate in online world. They are having headquarter in Singapore and providing their services in Australia, US & India. Id the start up recently received the Singapore Govt. fund backing ? 

*7) Which French company logo is inspired from this  mythological creature. In China, this brand literally mean "man-headed horse" ? 
- Remy Martin